MUMRO · AI app for brand content, publishing and comments
MUMRO is one app where you create content with AI, schedule and publish it to social channels and your website, reply to comments and track results — all built on brand knowledge you save once.
For companies, creators, editorial teams and agencies.
Watch the 30-second filmEvery draft, reply and AI agent starts from your approved rules and facts.
Turn one topic into a full campaign with a version for every format.
Schedule and publish to six social channels, WordPress or your CMS.
Answer your audience in your voice and work from Claude, ChatGPT or Cursor.
The problem MUMRO solves
The plan sits in a spreadsheet, the brand voice in a document, AI in a separate chat, images in folders, publishing in several dashboards, comments in more inboxes and results in reports nobody connects. Every hand-off loses context — and time.
How MUMRO works
Save your strategy, goals, audience, brand voice, words to avoid and trusted sources. This is the memory every part of MUMRO works from.
Turn one topic into a website article, a carousel and social posts. AI writes in your voice and shows which sources it used. You edit and approve.
Pick a date or an automatic slot, choose channels and publish to Facebook, Instagram, LinkedIn, X, YouTube, TikTok and WordPress. Each channel keeps its own version and status.
Answer comments with AI suggestions, handle visitor questions with a website chatbot and review social and website analytics. Findings shape the next version of your strategy.
Brand memory in practice
Click a source on the left to see what AI works from. Pick a format on the right to see the finished content.
Your brand memory. Every channel & CMS.
MUMRO / BRAND INTELLIGENCEStrategy, voice, product knowledge and audience feedback work together — across Instagram, Facebook, LinkedIn, X and your website.
MUMRO uses your goal, audience and content pillars to guide the topic and next step. The team and AI work in the same direction.
Keep your language, tone and boundaries available to every draft, article and reply. Less explaining and correcting the same things.
Bring product knowledge and selected sources into the brief. Keep facts connected to their origin as you develop the content.
MUMRO connects audience conversations with brand knowledge. Recurring questions can guide new content and useful replies.
Compare content performance, website traffic and audience reactions. Use the findings to choose a concrete next test.
Keep approved images, articles and brand assets together. Reuse the right material across formats and publications.
WHAT MUMRO CREATES
MUMRO builds a useful sequence from your brand’s knowledge. Each slide develops the idea, with consistent facts and a clear next step.
Explore this format
A jacket. Snacks. A repair kit. Four litres for a small escape.
Start with the essentials. Keep the items you reach for close.
Measure the clear space between your levers. Give cables room.
Mount the bag, tighten the straps and check clearance.
A good fit. A compact load. Your next short escape.
Strategy + product knowledge + brand voice
WHAT MUMRO CREATES
The packing idea stays the same. MUMRO adapts the opening, length and next step for Instagram, Facebook, LinkedIn and X.
Explore the publicationFour litres for a jacket, snacks and a repair kit. DRIFT 4L carries them on your bars. Check the fit for your bike — and make room for a short escape.
Strategy + brand voice + product facts
WHAT MUMRO CREATES
MUMRO develops the topic into a complete article for your website, ready to publish via WordPress or your own custom CMS API.
Explore the website toolsStart with what you need for two days. Then check the space between your levers and above your tyre. Here is how to prepare for the first ride.
Product sources + rider questions + strategy
WHAT MUMRO CREATES
A question arrives under a post or on your website chat. MUMRO prepares a reply from your brand knowledge — automatically or for your review.
Explore publishing & repliesMeasure the clear space between your levers and compare it with the bag dimensions. Check tyre clearance too. Send us those measurements and we can help.
Audience question + product knowledge + brand voice
NARRATED VIDEO WALKTHROUGH · 30 SECONDS
Two short narrated films with captions explain how the system works: from the live application interface and brand memory to safe collaboration with AI agents via MCP.
What exactly MUMRO does
No guessing. This is what you get in the app, grouped the way a content team actually works.
Who MUMRO is for
WHAT YOU GAIN WITH MUMRO
Your strategy does more than sit in a document. It guides content, conversations and the next decision. Explore what that changes in your everyday work.
Shared knowledge
One direction across channels and your team.
MUMRO keeps your positioning, tone and sources together. Your team and AI start from the same knowledge, so you spend less time repeating the brief and correcting the voice.
Explore brand context
Develop one subject into an article, a carousel and channel-specific posts. MUMRO keeps the message connected while adapting the opening, depth and next step.
Try the content studio
Keep drafts, media, approvals and schedules in one plan. Each channel follows its own rhythm, and the team sees the next step without piecing together separate lists.
Explore the publishing planQuestions across your channels
Reply rules define what AI handles and what you review.
MUMRO prepares replies from your brand’s knowledge. Keep control over sensitive conversations, and use recurring questions as a starting point for useful new content.
Explore replies and conversationsOne connected brand
From a social post to an article and a useful conversation.
MUMRO connects CMS articles, website chat and contacts with your social work. Read website visits alongside content results, and use the findings to choose the next useful topic.
Explore your website tools
Use MCP to give your AI access to brand context and content tools. Prepare a draft, review the result and confirm a slot. Your rules, budgets and approvals stay in MUMRO.
Try the AI chatMUMRO / CONTENT STUDIO
MUMRO turns your brand knowledge into a coherent campaign. Keep the facts and point of view. Give each channel its own opening, format and next step.
Before the first kilometre, check three things: space at the levers, clearance above the tyre and cable routing.
A jacket, snacks and a repair kit. Keep the load compact and the essentials close.
Compare the bag dimensions with the clear space at your bars. Tighten the straps and check the tyre clearance.
MUMRO / Content studio
MUMRO uses sources and audience questions to prepare a complete article. Review the content, then send it to your connected CMS.
Your channels share the same approved facts. The expression changes, so the campaign stays coherent without repeating the same text everywhere.
Cycling Escapes / 01Cycling Escapes / 02Cycling Escapes / 03Cycling Escapes / 04Cycling Escapes / 05MUMRO / Content studio
See how MUMRO gives one topic a visual structure. Click through five slides: the facts stay connected, and each frame adds something useful.
Your channels share the same approved facts. The expression changes, so the campaign stays coherent without repeating the same text everywhere.
Cycling EscapesInstagramTwo days. No backpack. A jacket, snacks and a repair kit — DRIFT 4L keeps the essentials on your bars. Check lever space and tyre clearance before the first ride. What earns a place in your weekend kit? #gravel #bikepacking #DRIFT4L
Choose a layer to highlight how it informs the post.
MUMRO / Content studio
Choose a channel and inspect the result. MUMRO adapts the opening and next step; the context lens shows how your knowledge informs the text.
Your channels share the same approved facts. The expression changes, so the campaign stays coherent without repeating the same text everywhere.
Inside MUMRO · 6 key screens
Instead of switching between separate tools for notes, graphics, scheduling, CMS and analytics, you work in a single workspace built on your brand memory.
Świadek Dziejów · live workspace dataHere you see connected social accounts and websites, publications waiting for review, and alerts that need a decision today — without mixing brands or clients.
In the Composer you prepare platform-specific captions, visual slides, video covers, SRT subtitles and full website articles from the same verified brand context.
Here you inspect the entire calendar and queue — 378 publications on the Świadek Dziejów profile — with live statuses, time slots and safe rescheduling.
All audience comments from social channels and conversations from the embedded website chatbot arrive in one inbox with AI reply drafts grounded in your knowledge base.
Instead of raw charts left without follow-up, MUMRO connects social performance (288.8k views on Świadek Dziejów) and website traffic with concrete recommendations for what to publish next.
Connect your favorite AI assistant through the official MCP server: it reads your strategy, checks performance, prepares drafts in MUMRO and stops at the human confirmation gate.
AI agents & MCP
Ask your AI to prepare a post. Through MCP, it uses the strategy, brand voice and media in MUMRO. Review the proposal, approve the time and see the post in your plan.
The plugin brings MUMRO tools and skills into your working environment. Brand context, assets and the task result remain in MUMRO.
Skills guide performance analysis, campaign planning and content preparation. They account for sources, permissions and automation boundaries.
AI reads the strategy, creates a draft and prepares a time through MUMRO tools. Confirmation turns the proposal into a scheduled publication.
The chat writes the content. MCP gives it access to the brand context, drafts and scheduling tools in MUMRO.
MUMRO / CONTEXT FOR YOUR AI
Send a brief. See the draft. Review the content and confirm a slot.
Product visual · approvedMUMRO / publishing plan
Two days. Four litres. A jacket, snacks and a repair kit — all on your bars, instead of your back. DRIFT 4L keeps a short escape compact. Check the fit for your bike and head out for the weekend. #CyclingEscapes #DRIFT4L #gravel
The same post appears in your brand workspace.
This campaign requires your approval. With delegated scheduling, the agent works within the strategy’s approved rules.
Connect an authorised agent to the brand’s working context. Grant the tools and access its task needs.
Keep context and actions within the selected brand and its permissions.
Review an action or delegate scheduling under an approved strategy.
Follow publishing jobs and send workspace events to a configured webhook.
Control over AI
Choose what to delegate, where work can go and when a person steps in. Your rules stay part of the process.
Prepare ideas and materials. You decide what moves forward.
An article, carousel and post stay ready for review. Nothing is added to the publishing queue.
Review the proposed content and schedule before it enters the queue.
Three pieces are ready for content and time confirmation.
Let approved work enter the schedule within the rules you set.
Approved pieces follow the permitted channels and publishing schedule.
Cycling Escapes / campaign rules
Frequently asked questions
A web app for running your brand’s communication in one place. You save your strategy and brand voice, create articles, carousels and posts with AI, schedule and publish them to social channels and your website, reply to comments and review results.
No. Planning and publishing are the core, but MUMRO also covers strategy and brand memory, AI content creation, website articles, comments, a website chatbot, analytics and work with AI agents. Every part uses the same brand knowledge.
Facebook, Instagram, LinkedIn, X, YouTube and TikTok, plus your website through WordPress or your own CMS via API. Each channel gets its own copy and media, and every publication has its own status. We connect and test the channels and CMS integrations required for your workflow during the first week of the pilot.
Not unless you allow it. Choose a mode: drafts only, approval before publishing, or scheduling within limits you set — channels, cadence, budget and quiet hours. You can stop delegated work at any time.
From brand memory: the strategy, brand voice, rules and trusted sources you save once. Every draft, comment reply and AI agent starts from the same knowledge, and for articles you can see which sources were used.
Yes. The MCP server and API give your AI assistant access to brand context, drafts and the plan — within the permissions you grant. The agent prepares a proposal; you confirm the date.
Yes. Each brand or client has a separate workspace with its own strategy, voice, accounts and conversations. Roles and channel-level access decide who can view, create and manage.
MUMRO is available to selected brands, creators and teams in a Concierge model: we start with a live demo, then run a 30-day pilot tailored to your workflow. Scope and price are agreed individually. Click “Book a demo” or email stuczynski.g@gmail.com.
How we start · 30-day Concierge pilot
We set up your brand memory, sources and approval rules together. You switch on automation only once you can see it works.
We connect your social accounts and website, sort your sources by reliability and approve the first version of your strategy.
First source-backed articles, visuals and a 7-day publishing plan across all your channels.
Recurring audience questions become new topics, and we connect your AI assistant (Claude, ChatGPT or Cursor) via MCP.
We compare views and website visits, and the findings go into the second version of your strategy.
Your next move · Invite-only access
MUMRO is currently available to selected brands, creators and teams. Tell us in detail what you do, what you are building and how we could work together — we will schedule a live demo and tailor the setup.
Write to us with a thorough description of your project to book a MUMRO demo, or visit RolePlayingTech to see our other projects and custom AI & automation services.